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MBA Marketing Summer Intern, Yahoo! Media
Location: Santa Monica, US - Santa Monica
Req. Number: 15239
Date Posted: 2008/05/16
JOB TITLE: MBA Marketing Summer Intern
DEPARTMENT: Marketing, Yahoo! Media (Games and Music)
LOCATION: Santa Monica
REPORTS-TO: Senior Product Marketing Manager
DURATION: 8-10 Weeks (starting early June)

The Internet is a big, busy place, and we at Yahoo! are proud to stand out in the crowd. As the world's number one Internet brand, servicing over a half billion people, we're determined to maintain our commitment to delivering news, entertainment, information and fun... each and every day.

In order to maintain our position as one of the world's most trafficked Internet destinations, we're always on the lookout for people with big ideas and big talent to help us provide our visitors with the innovative products and services they've come to expect from Yahoo!. We're looking for people like you.

How Big Can You Think?
The Yahoo! Media Marketing intern will focus on marketing Yahoo! Games and Yahoo! Music – two of the dominant players in their respective categories. The candidate will work closely with cross-functional teams such as product management, operations, and business development. (This person will focus on the Yahoo! Music and Games verticals, but will have opportunities and exposure across the Media Division.)

The Yahoo! Media Product Marketing Team is focused on building audience and driving engagement. Our intern will be integral member of Marketing team and help define strategies to ensure Yahoo! defends it's leading position in the Entertainment & Games verticals.

Some intern projects would include:
- Develop comprehensive competitive analysis of Y!'s top competitors in the Music category. Analysis to cover at competitor positionings, audience traffic, market trends and development, and market opportunity analysis.
- Analyze the audience overlap among our Yahoo! Media properties and develop recommendations to improve the efficiencies of marketing dollars.
- Research market opportunities for key projects in the Yahoo! Games pipeline and use consumer insights to make strategic recommendations.

We are looking for an intern with strong analytical and communication skills who has a sincere interest in media - both web based media as well as traditional media (tv, press, radio). Ideal candidate will have demonstrated leadership skills and be independent minded but thoughtful of team dynamics and collaboration. Previous experience in branding and product positioning is recommended but not required.

Please explore all of our job opportunities at: careers.yahoo.com

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Published at 04-06-2008
College ad viewed: 132 times